Image of The Journalist in Popular Culture (IJPC)"The mission of the Image of the Journalist in Popular Culture, a project of The Norman Lear Center at USC Annenberg, is to investigate and analyze, through research and publication, the conflicting images of the journalist in film, television, radio, fiction, commercials, cartoons, comic books, video games, music, art and other aspects of popular culture demonstrating their impact on the American public's perception of newsgatherers"