Library Guides: Journalism &amp; Communication Research Guide: Trade Publications and Related Resources

Trade Publications

Advertising Age and Ad Age Data Center
Advertising Age is the standard news source for advertising professionals. Be sure to check out the Data Center to find rankings and information on leading advertisers, brands, media companies, and magazine/newspaper circulation rates.
Advertising World - University of Texas, Austin
This site provides links to an extensive list of resources for advertising and marketing professionals, students, and faculty.
AdWeek.com
The online version of the weekly trade magazine. Find articles, view the best commercials and look for jobs.
Creativity Online
Providing access to newly released television commercials and the best in advertising design, and digital creativity.
PR Watch
Sponsored by the Center for Mediaand Democracy, this site provides public interest reporting on the the public relations and public affairs industries.
PR Week
Provides stories found in the current print version of PRWeek. Parks Library provides access to this resource through Business Insight Essentials.
RedBooks
Profiles advertisers by listing how much they spend on advertising, what channels they use and which advertising agencies companies hire. Accessible only in Hamilton Hall.
Folio
"Provides publishers with the strategies, news and insight they need to drive audience engagement and revenue growth. We have a wide range of resources to help you stay on top of emerging trends and proven best practices including our website, newsletters, conferences and recognition events"