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Documenting Impact & Increasing Visibility

Examples and tutorials for documenting and improving scholarly visibility and impact.

Be Findable

binocularsThere are a lot of ways to increase your online visibility but it all comes down to increasing your findability.
When you sign up or create an online profile make information as public as possible. This helps distinguish you from others with the same, or similar, names.

Google Scholar

Creating a public Google Scholar profile is an easy way to increase your findability and it also provides other benefits such as an author H-index, citation counts, and more.

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Google Scholar Profile

Google Scholar Account Set-up

  1. You will need a Google Account. 
    • Sign-up for an account if you don't already have one.
    • You can use a personal email or your ISU email address. 
  2. Sign into Google Scholar using your Google Account.
  3. Click My Citations at the top of the page to enter your profile.
  4. From this screen you can:
    • Edit your profile information, including where you work, name, photo, and research interests.
    • Manage your publications.

You can also explore the profiles of other faculty at Iowa State University on Google Scholar.

Edit Your Profile 

  1. Click Edit to enter edit mode.
  2. Add a photo by uploading a photo from your computer. Make sure to choose a photo that represents you as a professional.
  3. Fill out your university affiliation and add your ISU email address (this will verify your scholar profile).
  4. Check box to Make my profile public.
    • If you don't make your profile public then other people cannot locate you on Google Scholar.

Add a publication

  1. Click the Add button below your photo.
    • This starts a search based on your name.
  2. You can locate an article 3 ways once you are on the "add" screen. You can switch search modes using the menu on the left which is above your photo. The results on this page are based on the search at the top of the screen, by default it searches for your name, but you can change the search at any time to make it more exact.
    1. Add article groups - this method doesn't always work well but it lets you add multiple articles to your profile at once.
    2. Add articles - select individual article to add to your profile. (try searching by article name).
    3. Add article manually - if your work has not been indexed by Google Scholar then you can add it yourself. You can add many different types of publications in this form. Sadly ;the form does not let you add a link to an electronic version.

Merge Duplicates 

  1. Use the checkboxes to select your duplicate publications, one set at a time.
  2. The Add button changes to a Merge button on the toolbar, click it.
  3. Choose the record with the best information (least typos) and click Merge.
  4. Repeat as needed.

Delete publications

  1. Use the checkboxes to select the publication(s) you want to delete.
  2. A Delete button will appear to the left of the Merge button on the toolbar.
  3. As soon as you click Delete the publication(s) are removed.
    • There is a one-time undo message after you delete publication(s).
  4. Repeat as needed.

Google Scholar lets you download your publication data so you can easily import it into other programs. Please note that it only exports your publications info, not citation counts.

  1. Select the articles you want to export.
    • You can "select all" by checking the box next to "title" on the gray bar under your photo.
  2. Click Export (and choose a file type.
    1. BibTeX, EndNote, RefMan and CSV are the available file types.

More Ideas & Recommendations for Increasing Visibility

Basic best practices for increasing online visibility

  • Create academic profiles, especially on open platforms, to improve search results and provide access to your work.
  • Publish Open Access
  • Share publications on social media sites
    • You can gain readers by providing easy links to your papers; Open access versions will work best that way everyone can read it.
    • Twitter is an especially good tool for this as all public tweets can be searched.

Methods for increasing visibility (and their acceptability) vary in each discipline.The following are merely suggestions/ideas to get you thinking:

  • Publish Open Access or self-archive in a repository whenever possible.
  • Publish and share research data, software, teaching materials, etc. 
  • Include links to your academic profile(s) in your email signature.
  • Provide links to copies of your publications that are indexed by Google Scholar (such as DR@ISU) instead of just hosting them on a personal webpage.
    • Avoid posting your work anywhere that requires an account to login.
  • Bone up on how Google Search works.
    • Facebook shares, back links, and tweets are the top ways to increase page visibility in search engine result pages.
  • Maximize your publication keywords
    • Keywords and abstracts play a vital role in searching - especially for indexes or search engines that do not have the full-text of the article available. Make sure you're keywords are appropriate and descriptive.
  • Publish thought-provoking, critical pieces, or a literature review
    • These kinds of publications traditionally have higher citation rates as do publications dealing with hot topics.

For additional information specific to a given discipline, we recommend consulting senior faculty in your department.

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