Library Guides: ADVRT/PR/JLMC 4970-1: Content Creation and Management for Media Brands: Additional Resources

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MRI-Simmons
"....provider of consumer profiling, media planning and activation tools."
Nielsen - Scarborough
"....market research company that measures shopping patterns, media usage across platforms, and lifestyle trends...."
Alliance of Audited Media
"....organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies"