ADVRT/PR/JLMC 497C: Contemporary Magazine Publishing

This course delves into how and why magazines were created, how they've influenced and shaped society, how they serve their audiences, and how they run. It analyzes the industry from many angles, including editorial procedures and policies, design and photography, advertising, production and printing, circulation, history, legal and ethical issues, and the business and marketing of today’s media brands. It will also look at more than a century's worth of publishing challenges and tap into how publishers and content creators are adjusting their sails — once again — to accommodate industry changes.

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