ADVRT/PR/JLMC 4970-1: Content Creation and Management for Media Brands

Overview of the evolution of the magazine and digital publishing industries with a focus on editorial philosophies and planning, social influence, demographics, legal and ethical considerations, design principles, and production. Analysis of specialized content created for targeted audiences and delivered through traditional, digital, and emerging platforms. Emphasis on revenue streams and market considerations, including advertising, sponsored content, commerce, circulation, premium special issues, brand licensing, and events.

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