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ADVRT/PR/JLMC 4970-1: Content Creation and Management for Media Brands

Fall 2024

Course Description

Overview of the evolution of the magazine and digital publishing industries with a focus on editorial philosophies and planning, social influence, demographics, legal and ethical considerations, design principles, and production. Analysis of specialized content created for targeted audiences and delivered through traditional, digital, and emerging platforms. Emphasis on revenue streams and market considerations, including advertising, sponsored content, commerce, circulation, premium special issues, brand licensing, and events.

Instructor: Maria Charbonneaux
Email: mvcharb@iastate.edu
Phone: 515-294-0491        

Library Workshops - Fall 2024

Your Librarian

Profile Photo
Charles Yier
Contact:
150 Parks Library
Iowa State University
515-294-4681

Atlantic Monthly

The Atlantic (Print Edition)

Includes all issues since inception in 1857 and their front page images.

Bloomberg Businessweek

Bloomberg Businessweek

(Print Edition)