A great starting point for learning about your brand is getting some background information about it from readily available sources. You can do this by using resources such as the following:
Your chosen brand operates within a broader industry, and the fluctuations within that industry can impact it as well. Gaining insight into the overall industry can help deepen your understanding of what’s happening with your brand. Some useful sources for industry research include:
The library offers a wide range of business information resources to help you research your company or brand. You can access these resources through this link. Some top recommendations for finding this information include:
The library's collections and services are available to all ISU students, faculty, and staff and Parks Library is open to the public.
