ADVRT/PR/JLMC 4970-1: Content Creation and Management for Media Brands

The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, this text provides a fascinating perspective on the rich history of magazines, an overview of present publication practices, discussions of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. Case histories from selected magazines and interviews with editors, designers, and other publishing professionals showcase the creativity that is propelling magazine publishing forward.