Skip to Main Content

Marketing Research Guide

Introduction to resources for marketing students and faculty

PRIZM Segments in Mergent Intellect

Mergent Intellect includes demographic data by PRIZM segments that can be searched by zip code, county, or city. Click on the link to Mergent Intellect below, and select the "Demographics" tab. Select  your geographic area and perform the search. The report you want in the "PRIZM Household Distribution." There is also a link to the PRIZM Segment definitions.

Market Segments

The ISU Library has a number of New Stategist publications on different market segments. Enter "New Strategist" in the search box below to get a list. Items are available in Parks Library.

Quick Search - ISU Library

ISU Library Quick Search - Books Only

Census and BLS

The links below are from either the Bureau of Labor Statistics or the Census Bureau.

Government: Commerce

The Commerce Department provides several option for searching business and economic data.

Other Sites

Your Librarian

Profile Photo
Jeffrey Kushkowski
he, him, his
Innovation and Entrepreneurship,
Business and Economics Librarian
150 Parks Library
515 294-2408