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Marketing Research Guide

Introduction to resources for marketing students and faculty

Free Government Market Reasearch Sources

Focus Goal Reference
General business statistics Find statistics on industries, business conditions

U.S. Census Business Builder

NAICS

Consumer statistics Gain info on potential customers, consumer markets

Consumer Credit Data

Consumer Product Safety

Demographics Segment the population for targeting customers

U.S. Census Bureau

Bureau of Labor Statistics

Economic Indicators Know unemployment rates, loans granted and more

Consumer Price Index

Bureau of Economic Analysis

Employment statistics Dig deeper into employment trends for your market Employment and Unemployment Statistics
Income statistics Pay your employees fair rates based on earnings data

Earnings by Occupation and Education

Income Statistics

Money and interest rates Keep money by mastering exchange and interest rates

Daily Interest Rates

Money Statistics via Federal Reserve

Production and sales statistics Understand demand, costs and consumer spending

Consumer Spending

Gross Domestic Product (GDP)

Trade statistics Track indicators of sales and market performance

Balance of payments

International Trade

Statistics of specific industries Use a wealth of federal agency data on industries Statistics of U.S. Businesses