Library Guides: Marketing Research Guide: Marketing Journals andTrade Publications

Journal Links

This is a representative list of marketing journals, focusing on consumer behavior. You can search the contents of the individual journals be clicking the links below, or by using one of the indexes to the right.

Marketing Trade Journals

FAST Company
Advertising Age and Ad Age Data Center
AdWeek
Available from multiple databases

Factiva This link opens in a new window
Wired is availalbe from 1997-2002 and 2010 onward.
Wall Street Journal This link opens in a new window
Access to the WSJ is provided to all ISU students, faculty, and staff. To activate your account, go to WSJ.com/IowaState. After you register, sign in with your NetID and Password. With an account, students will have uninterrupted access until 90 days after the graduation month/year they entered during the registration process. Faculty and staff may receive annual “refresh” emails a year from the day they originally activated their account. If you are using Okta, simply add the Journal’s app to your dashboard for easy access. WSJ digital archives go back to 1997 and can be accessed through the “News Archives” tab at the bottom right corner of the website.
* Please note that this resource is not available to members of the public visiting Parks Library.
New York Times This link opens in a new window
This will take you directly to the New York Times website if you have already registered an account. You may be required to login with your iastate.edu registered account especially if you are not using your regular device. If you are using Okta, consider adding the New York Times app to your dashboard for easy access.
Please note that this resource is not available to members of the public visiting Parks Library.
New York Times: Account registration link This link opens in a new window
Campus-wide access to the online version of the New York Times. You will need to register for an account and re-validate it every 12 months. Instructions on how to register can be found at: https://iastate.libanswers.com/faq/224425
After registering with your ISU email address, you will have digital access to the New York Times
Please note that this resource is not available to members of the public visiting Parks Library.