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Marketing Research Guide

Introduction to resources for marketing students and faculty

Industry Analysis (ISU Only)

These resources will help you analyse industry conditions. For example, is an industry growing or contracting? Who are the major competitors within an industry?

Industry Analysis (Free Resources)

Your Librarian

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Jeffrey Kushkowski
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Contact:
Professor
Innovation and Entrepreneurship,
Business and Economics Librarian
150 Parks Library
515 294-2408