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Innovation and Entrepreneurship Research Guide

Frequently used journals

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How do you identify the next big thing for consumer products or services? The following are some recommended starting points which enable you  to keep on top of  trends, ideas, language, buzzwords, etc.

Online trade magazines and newspapers will also help you get ideas, for example:

Full text of the Wall Street Journal is available through ABI/Inform and Factiva. Try the "Online Edition" link for ABI/Inform first - many citations to the WSJ can be found there.  The "Eastern Edition" link is for the print WSJ.