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ADVRT/PR 301: Research and Strategic Planning for Advertising and Public Relations

Spring 2024

How to Use Some of These Resources

Please watch these short videos for an overview of how to use some of these resources. If you have any questions or need help locating certain information from them, contact the librarian using the contact information above.

  • Mergent Online video tutorial
    • Gives a good overview of the database especially about finding financials of publicly traded companies
  • Mergent Intellect video tutorial
    • Covers how to effectively find competitors in an industry one is researching, and more ...
  • Business Insights video tutorial
    • Shows how to find company profiles and other related information including industry, brand information, etc
  • IBISWorld video tutorial
    • A good look at how to find various information about an industry including market share reports and industry profiles. Also competition and industry forecast/outlook can be found here.

Find Company, Industry, Brand Information, etc.

Market Share Data

Market share data can be difficult to find and you may need to search more than one source for information. Sources such as Google do not usually provide free access to this sort of information and the reports that you find on the web can be very expensive. The library provides a number of databases that can best provide access to the information you need. Below is information about and links to some of these resources.


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Charles Yier
150 Parks Library
Iowa State University

North American Industry Classification System (NAICS)