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ADVRT/PR 301: Research and Strategic Planning for Advertising and Public Relations

Spring 2024

Required Textbook

Other Titles Available Through the Library

advertising research: theory and practice
cover
primer of public relations research
mixed media
using qualitative research on advertising
evaluating public relations
the wetfeet insider guide to careers in advertising and public relations
marketing to the campus crowd
lifestyle market segmentation
handbook of niche marketing
the nature of marketing
the social media marketing book
get scrappy
campaigns that shook the world

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