Library Guides: ADVRT/PR 301: Research and Strategic Planning for Advertising and Public Relations: Course Materials & Other Resources

Advances in Advertising Research (ICORIA)

Advertising Age and Ad Age Data Center
Advertising Age is the standard news source for advertising professionals. Be sure to check out the Data Center to find rankings and information on leading advertisers, brands, media companies, and magazine/newspaper circulation rates.
Consumer Reports (Ebsco's Flipster)
Consumer reports available from July 2014 to current.
Advertising Week (ADWeek)
The online version of the weekly trade magazine. Find articles, view the best commercials and look for jobs.
Ad Age (Creativity)
Providing access to newly released television commercials and the best in advertising design, and digital creativity.
MediaPost
MediaPost is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals.
PR Tactics (PRSA)
The Public Relations Society of America (PRSA) is the nation’s largest professional organization serving the communications community with a mission to “make communications professionals smarter, better prepared and more connected through all stages of their career.”
PR Week
Provides stories found in the current print version of PRWeek. Parks Library provides access to this resource through Business Insight Essentials.
Winmo, formerly "RedBooks" (Print Copies in The Library)
Profiles advertisers by listing how much they spend on advertising, what channels they use and which advertising agencies companies hire. Accessible only in Hamilton Hall.