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ADVRT 434: Advertising Campaigns

Spring 2024

Many of these resources are "mixed bags" containing multiple information and not only those under whose heading they appear. Beware of major overlaps and use them judiciously.

Market Research & Company Information

Company Information Sites on the Web


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Charles Yier
150 Parks Library
Iowa State University

Market Share Data

Market share data can be difficult to find and you may need to search more than one source for information. Sources such as Google do not usually provide free access to this sort of information and the reports that you find on the web can be very expensive. The library provides a number of databases that can best provide access to the information you need. Below is information about and links to some of these resources.