ADVRT 434: Advertising Campaigns

Search worldwide business periodicals for in-depth coverage of business topics.
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This database covers almost all subject areas and is especially good at interdisciplinary areas. Good place to start for class assignments. It contains full text articles for more than 6,500 journals.

Business Source Elite provides full text for nearly 1,060 journals covering business, management, economics, finance, banking, accounting.
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CMMC provides full-text, indexing and abstracts for hundreds communication journals covering related disciplines such as media studies, linguistics, rhetoric and discourse. Many of the journals have searchable cited references.

Provides abstracts for nearly 350 journals covering communication and other closely-related fields of study. Most of the journals have searchable cited references.

Provides a simple way to broadly search for scholarly literature. Results are limited to just scholarly sources. It includes content from academic websites such as publishers, universities and professional associations. It will find presentations, Word documents, and other file types not typically found in other databases.

JSTOR spans many disciplines, primarily in the humanities, social sciences, and life sciences. It includes digitized current and back issues of academic journals, books and primary source materials.

A large database containing scholarly journal articles and conference papers on any topic in science, technology, medicine, social sciences, and arts & humanities. Includes cited references and h-index information.
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Social Services Abstracts includes journals, abstracts, dissertations, and book reviews from 1979 to present. Focuses on social work, human services, and related areas.

Sociological Abstracts includes journal articles, books, book chapters, dissertations, conference papers, and working papers in sociology, social work, and related disciplines in the social and behavioral sciences.

An archive of Vogue, the fashion and lifestyle magazine, from the first issue in 1892 to the present, reproduced in high-resolution color page images. It contains every page, advertisement, cover and fold-out, with rich indexing enabling you to find images by garment type, designers, and brand names.
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Web of Science Core is a database of “core publications” across all disciplines. This database has a cited reference search tool that can be used for searching for a specific item from a citation.

This database covers international literature of political science and international relations, along with complementary fields, including international law and public administration/policy.
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The Small Business Reference Center is a comprehensive resource for small business owners and those interested in starting a business. Users may search within specific ‘Business Topics’ and ‘Business Types’ relevant to their needs.