This program by ISU provides resources for understanding regional economic and demographic changes. Among the areas covered include census profiles and retail analysis. It also has various data tables, maps and reports.
Mergent Intellect provides access to a comprehensive suite of business information that includes US and global business directories, D&B First Research Industry Reports, Nielsen PRIZM demographics, a job search database, and executive contact information.
VALS (Values and Lifestyles) categorizes U.S. adult consumers into mutually exclusive groups based on their psychology and several key demographics. This site provides background information about VALS and an online version of the VALS questionnaire.
"Consumer research involves finding data on consumer behaviors or preferences, in order to establish a target market segment for products or services. This guide provides links to a wide variety of useful resources for your research."