Google Scholar
Sites Containing ISU Data
- ISU FactbookFind demographic information on the ISU community, including statistics on gender, age, race and more. The "Reports" tab at the top of the page provides a quick view to the available data.
- ISU Social Media DirectoryA comprehensive directory for Iowa State University's Colleges, Academic Departments & Programs, Offices & Units, Centers & Institutes, and Student Life.
- Iowa Community Indicators Program (ICIP)This program by ISU provides resources for understanding regional economic and demographic changes. Among the areas covered include census profiles and retail analysis. It also has various data tables, maps and reports.
Psychographics, Demographics & Geographics
- Mergent Intellect This link opens in a new windowMergent Intellect provides access to a comprehensive suite of business information that includes US and global business directories, D&B First Research Industry Reports, Nielsen PRIZM demographics, a job search database, and executive contact information.
- data.census.govThis site replaced the decommissioned American FactFinder.
- NielsenSome content freely accessible on this site
- VALS (Values and Lifestyles)VALS (Values and Lifestyles) categorizes U.S. adult consumers into mutually exclusive groups based on their psychology and several key demographics. This site provides background information about VALS and an online version of the VALS questionnaire.
- Market Segmentation: A Guide to Sources of InformationThis guide includes books and other resources that discuss marketing to particular segments of the population along with other sources that are important in determining the size and power of a particular market segment.
- Google TrendsDiscover what's popular in Internet searching as a way of gauging trends and patterns.
- The Right Site: Demographics Made EasyOffers a number of free demographic reports.
- Ames Chamber of CommerceFind demographic information specific to Ames under this site's Community Profile section
- Mediamark ResearchAccess the Magazine Qualitative Audiences Report, which provides readership information for specific titles. Or find out the target market for various products. The Reading Room subscribes to this resource, but to gain access you must create an account using your Iowa State email. To get started, click on "Register for a FREE Account." Please use the Internet Explorer browser when using Mediamark.
Librarian
Audience & Consumer Analysis
- Conducting Market ResearchThis is a Small Business Administration (SBA) guide providing tips for Conducting Market Research. It also contains a list of market research resources that you might find helpful.
- How to Conduct Audience AnalysisThis wiki provides a four part strategy for conducting an effective audience analysis
- Reference USAA premier source of business and residential information for reference and research. Can be accessed through your local public library by using your card number.
- SizeUPThis tool helps you generate data that compares your small business to competitors. You can also use it to find customers and suppliers and pick advertising locations. You might need to create a free account to enjoy its full usage.