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ADVRT/PR301: Strategic Planning for Advertising and Public Relations

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Course Description:

This course is focused on communication strategies and the supporting quantitative and qualitative research methods necessary for strategic decisions. The objective is to discuss and gain experience in strategy formation and research techn

Instructor: Michael Wigton(Sections 1A/B)
Instructor: Su Jung Kim(Sections 2A/B)
Librarian: Tobie Matava
Office: 150 Parks Library

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Tobie Matava
150 Parks Library
Ames, IA 50011-2140