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ADVRT/PR301: Strategic Planning for Advertising and Public Relations

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Introduction

Course Description:

This course is focused on communication strategies and the supporting quantitative and qualitative research methods necessary for strategic decisions. The objective is to discuss and gain experience in strategy formation and research techn

   
   
   
Instructor: Michael Wigton(Sections 1A/B)
Instructor: Su Jung Kim(Sections 2A/B)
   
Librarian: Tobie Matava
Office: 150 Parks Library

Your Librarian

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Charles Yier
Contact:
150 Parks Library
Iowa State University
515-294-4681