ADVRT/JLMC 301  Tags: advertising marketing marketing journalism public _relations  

Course Description:

The primary focus of this course is to explore and learn basic concepts of strategic planning and research techniques that are often employed by advertising and PR professionals.  The course will help you to learn how to apply various research methods to gather and analyze information about the relationship between the “consumers” and advertising/PR communication processes and ultimately to develop effective communication strategies.

Instructor - Section 1: Dr. Suman Lee (smlee@iastate.edu)

Office: 204A Hamilton Hall 

Office Hours:  2:00-3:00 Tuesdays and Thursdays or by appointment

Instructor - Section 2: Dr. Sela Sar (selasar@iastate.edu)

Office: 201 Hamilton Hall 

Office Hours:  Monday/Wednesday 11am-12pm…1-3pm and by appointment

Instructor - Section 5: Erin E. Wilgenbusch, APR (eew@iastate.edu)

Office: 120 Hamilton Hall 

Office Hours:  Monday/Wednesday 12:40-1:30pm; T/TH 10:30 a.m. – 11:30 a.m. and by appointment

Librarian: Tobie Matava  (tmatava@iastate.edu)

Office: 152 Parks Library

Greenlee Reading Room Office Hours:  Mon. 2-4pm, Tue. 8:30-10:30am

Phone: 294-2849