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Apparel, Events, and Hospitality Management (AESHM) Research Guide

Tools for locating information in apparel, events, and hospitality management (AESHM).

Market Segments

The ISU Library has a number of New Stategist publications on different market segments. Enter "New Strategist" in the search box below to get a list. Items are available in Parks Library.

Select  the "Full Text Online" filter after doing your search to see the online versions of the books.

Search the Library Catalog

ISU Library Quick Search - Books Only

New Strategist Publications

New Strategist Publications provide market information about different demographic segments. The titles listed below are a representative of the kinds of topics covered. Use the search box on the left to find more titles.

Click the link for a list of the online New Strategist publications.

Your Librarian

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Charles Yier
150 Parks Library
Iowa State University