"a moderated discussion that typically involves 5 to 10 participants."
Focus groups are used in research to engage small groups of individuals about a topic the researcher wants to study. They often involve the gathering of opinions, needs, and beliefs on a specific topic.
For more information about focus groups, review the resources below:
Where to Start
Below, we've compiled a few resources that can help you start your Focus Group research.
Focus groups don't work for every purpose. Determine appropriate use of focus groups to get high quality information for high quality decision-making. (From Iowa State University Extension and Outreach)