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JL MC 406 & JL MC 506: Media Management
Spring 2024
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Required Texts - Accessible Online Through ISU Libraries
Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age
by
Alex Connock
Call Number: Available Online
ISBN: 1003213618
Publication Date: 2022-11-18
Media Management: Strategy, Business Models and Case Studies, 2nd ed.
by
Bernd W. Wirtz
Call Number: Available Online
ISBN: 2192434
Publication Date: 2020
Media Management
by
C. Ann Hollifield; Jan LeBlanc Wicks; George Sylvie; Wilson Lowrey
Call Number: Available Online
ISBN: 9781315700335
Publication Date: 2015-08-11
Handbook of Media Management and Economics
by
Alan Albarran (Editor); Bozena Mierzejewska (Editor); Jaemin Jung (Editor)
Call Number: Available Online
ISBN: 9781315189918
Publication Date: 2018-04-27
Recommended Titles
Media Governance
by
Sarah Anne Ganter (Editor); Hanan Badr (Editor)
Call Number: Available Online
ISBN: 9783031050206
Publication Date: 2023
Digital Business Models
by
Bernd W. Wirtz
Call Number: Available Online
ISBN: 9783030130046
Publication Date: 2019-04-15
Strategic Management in the Media
by
Lucy Küng
Call Number: 1st Ed. Available Online
ISBN: 9781473929494
Publication Date: 2017-02-04
The Economics and Financing of Media Companies
by
Robert G. Picard
Call Number: Available - Both Print and Electronic
ISBN: 9780823232567
Publication Date: 2011-05-24
The Media Economy
by
Alan B. Albarran
Call Number: Available Online
ISBN: 9781315715094
Publication Date: 2016-09-01
The Fundamentals of Small Group Communication
by
Scott A. Myers; Carolyn M. Anderson
Call Number: HM736 .M94 2008 (Available at the University of Iowa Libraries. Sign into your ISU library account to request it)
ISBN: 9781412959391
Publication Date: 2008-01-17
Librarian
Charles Yier
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Subjects:
Apparel, Events & Hospitality Management
,
Journalism & Mass Communication
,
Law
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