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ECON 334: Entrepreneurship in Agriculture

Introduction to entrepreneurship in agriculture

Market Segments

The ISU Library has a number of New Stategist publications on different market segments. Enter "New Strategist" in the search box below to get a list. Items are available in Parks Library.

Mergent Intellect

In the Mergent Intellect suite, the Nielsen PRIZM demographics provide demographic information by geographic area, e.g. how many 20-25 year olds live in the Des Moines metro area? Nielsen's PRIZM segmentation of households is particularly useful for marketing research.

For company market research, the D&B First Research Industry Reports have detailed information about companies and how they fit into their industry.

Iowa Specific Links

Quick Search - ISU Library

ISU Library Quick Search - Books Only

Census and BLS

The links below are from either the Bureau of Labor Statistics or the Census Bureau.

Government: Commerce

The Commerce Department provides several options for searching business and economic data.

Other Sites

Your Librarian

Jeffrey Kushkowski's picture
Jeffrey Kushkowski
Instruction & Information Services Coordinator
Business and Economics Librarian
150 Parks Library
Phone: 515 294-2408