Library Guides: I E 4300: Entrepreneurial Product Design: Customer and Competitor Resources

Resources for Competitor Research

Mergent Intellect
Mergent Intellect provides access to a comprehensive suite of business information to support consumer and competitor research. Includes business directories, D&B First Research Industry Reports, Nielsen PRIZM demographics
IBISWorld
Search by NAICS code or keyword to find thousands of U.S. industry research reports. Includes reports for the US, UK, and China.

Consumer Expenditure Survey
Published by the Bureau of Labor Statistics this website provides data on the buying habits of U.S. consumers.
Zip Code Demographics
Grab a quick overview of a zip code including households, education and business counts.
ClickZ
Internet usage and advertising statistics.
ESRI
A GIS website which maps demographics of lifestyles.
US Census Bureau Data Finder
Portal to data provided by US Census Bureau.
Census Bureau: QuickFacts
QuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.