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I E 430: Entrepreneurial Product Design

Intro to Consumer Discovery

Welcome to your guide to consumer discovery resources! This guide has resources that answers questions about:

  • Market Research: market research reports at an industry level to get ideas about market size, competitors, and supply chain issues.
  • Competitor research: These resources answer the "who's my competition" question. Searches are generally done by NAICS or SIC code
  • Customer research: Who are potential customers for a product?

If you have questions about using and of the materials in this guide, please contact me. I'm more than willing to help!

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