AMD 275 covers the principles of merchandising as applied to retail, service, events, and hospitality-related businesses. Study of the planning, development, and presentation of apparel and hospitality-related products, services, and experiences. Industry and market research, planning of new offerings, and development of promotional and competitive strategies for various retail formats.
Instructor: Prof. Linda Niehm & Farhana Momotaz (Ph.D. Candidate) |
Email: niehmlin@iastate.edu / farhana@iastate.edu |
Phone: 515-294-1930 / 515-598-6382 |
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