AMD 275 covers the principles of merchandising as applied to retail, service, events, and hospitality-related businesses. Study of the planning, development, and presentation of apparel and hospitality-related products, services, and experiences. Industry and market research, planning of new offerings, and development of promotional and competitive strategies for various retail formats.
Contact the librarian if you have questions or need help.
Instructor: Prof. Linda Niehm & Farhana Momotaz (Ph.D. Candidate) |
Email: niehmlin@iastate.edu / farhana@iastate.edu |
Phone: 515-294-1930 / 515-598-6382 |
For a More Comprehensive View of Spring 2024 Workshops and New Updates, Please See The Library Events Calendar.