Skip to Main Content

Startup Factory - Consumer Discovery Resources


Welcome to your guide to consumer discovery resources! This guide has resources that answers questions about:

  • Market Research: market research reports at an industry level to get ideas about market size, competitors, and supply chain issues.
  • Competitor research: These resources answer the "who's my competition" question. Searches are generally done by NAICS or SIC code
  • Customer research: Who are potential customers for a product?

If you have questions about using and of the materials in this guide, please contact me. I'm more than willing to help!

Mergent Online Tutorials

Help in Mergent Online is context sensitive. On any page (opening screen, search results, etc.) click the "help" button in the top right corner for help related to that page.

Mergent Intellect

Your Librarian

Profile Photo
Jeffrey Kushkowski
he, him, his
Innovation and Entrepreneurship,
Business and Economics Librarian
150 Parks Library
515 294-2408