Hello, graduate students! This guide is created to help you promote yourself and your academic background/outcomes. Beyond this guide, there are plenty of additional tools and steps you can implement to take advantage of the web as a self-promotion resource.
Karen Kelsky, Ph.D. and author of The Professor Is In: The Essential Guide to Turning Your Ph.D. Into a Job, offers the following advice regarding your online presence:
"During your job search, you'll very likely be Googled by somebody on a search committee. Faculty do not usually do this to try to expose unsavory information about you, but rather to get a broader sense of your profile. [...] Your online profile [should] give a richer impression of you as a candidate." p. 278