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Entrepreneurship Research Guide

Listing of entrepreneurship resources for teaching and research

Business Model Canvas

If you're doing a business plan for your project, you need to be familiar with the Business Model Canvas developed by Alexander Osterwalder. The Business Model Canvas is a strategic tool for analyzing the purpose, customers, revenue streams and outputs for a business. It can be used to develop a business model a new business, or it can be used to describe an existing business.

The advantage of the Business Model Canvas is that it is flexible, easy to implement, and provides a clear picture of the challenges for both new and existing businesses. There is a description of the Business Model Canvas in Blackboard. You can do to Google search, or search an article index for more information.

Your Librarian

Jeffrey Kushkowski's picture
Jeffrey Kushkowski
Business and Economics Librarian
Instruction & Information Services Coordinator
150D Parks Library
Phone: 515 294-2408