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Entrepreneurship Research Guide

Listing of entrepreneurship resources for teaching and research

Business Model Canvas

If you're doing a business plan for your project, you need to be familiar with the Business Model Canvas developed by Alexander Osterwalder. The Business Model Canvas is a strategic tool for analyzing the purpose, customers, revenue streams and outputs for a business. It can be used to develop a business model a new business, or it can be used to describe an existing business.

The advantage of the Business Model Canvas is that it is flexible, easy to implement, and provides a clear picture of the challenges for both new and existing businesses. There is a description of the Business Model Canvas in Blackboard. You can do to Google search, or search an article index for more information.

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Jeffrey Kushkowski's picture
Jeffrey Kushkowski
Contact:
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Business and Economics Librarian
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150D Parks Library
Phone: 515 294-2408